Job description
Position: Digital & Media Admin
Work Location: Head Office
Division/Department: Business Development and Marketing
Reports to: Head of Business Development and Marketing
Main purpose of the job
The purpose of this position is to provide professional work involving the production, development and/or technical aspects of program productions in the area of social media and marketing. Planning and executing production projects and other duties as required under this role as well.
Key responsibilities
- Develop relevant content topics to reach the bank’s target customers.
- Create, curate, and manage all published content (images, video, written and audio/podcast).
- Monitor, listen and respond to the market in all media in an appropriate and effective manner while cultivating leads and sales to achieve set goals and objectives.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Design Graphics for Social Media Advertisement, landing pages and other Bank promotional materials.
- Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan to maximize the results in the business plan using various effective and cost efficient channels.
- Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review on a timely basis and with due care.
- Analyze key metrics and tweak strategy as needed with a view to exceeding various indicators.
- Compile reports for management showing results (ROI).
- Become an advocate for the company in social media spaces and other media, engaging in dialogues.
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing a variety of metrics.
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Carry out any other responsibilities and duties that will be assigned by the Bank.
Key performance measures:
- New products/services into the market (#/%)
- Regular market analysis and evaluation (#)
- Product/service feasibility score
- Time for feasibility evaluation (days)
- Implementation cost
- Implementation time
- Turnaround time (TAT)
Important relationships:
- Job is both internally and externally focussed, requiring that the individual be highly adaptable in terms of personal style and the development of business knowledge related to banking.
- The job requires relationships be built across the bank at senior level.
- The jobholder will develop and nurture an external network of relationships.
- The job requires external relationships be maintained with market research companies, marketing companies, press and associated PR communication channels.
- The incumbent will have supervisory responsibility with respect to market development for the on all matters of a strategic nature, marketing management and performance reporting. He/she will request input and/or participation from the Market Support to deliver bank reports and evaluations. The initial requirements will be directed through the CEO but, once established.
- Appropriate regional and cross country forums will require participation to ensure teambuilding and sharing of best practice across the organisation.
Position Holder
Line Manager
Matrix Manager
Name:
Signature:
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Job details
Today
Feb, 25
Digital & Media
Admin
Mogadishu
Full-Time
10+ years
IBS Bank is Somalia’s premier global commercial and Investment bank with its headquarters in Mogadishu, the capital city of Somalia. IBS was incorporated in July 2013 and licensed by the Central Bank of Somalia (CBS).
Contact Us
Our Location
Trepiano Building, Maka-almukaram Street P.O.Box : 777, Waberi, Mogadishu Somalia
Email Address
info@ibsbank.so
support@ibsbank.so
Phone Number
Emergency Cases
+252 61 3744444
- Sat-Thu 8Am- 5PM; Friday Closed
