Job description
Position: Marketing Officer
Work Location: Head Office
Division/Department: Business Development and Marketing
Reports to: Head of Business Development and Marketing
Main purpose of the job
The marketing officer is a part of a team who has the responsibility to promote, sell and targeted awareness for the bank’s products through campaigns and marketing initiatives and in comparison with products of the competitors present in the market.
Key responsibilities:
- Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
- Coordinate and manage marketing projects and tasks from beginning to end, with acute attention to detail.
- Attend and participate in marketing operations or events to increase brand awareness.
- Managing and developing marketing campaigns.
- Conducting promotional activities.
- Evaluating the effectiveness of campaigns and Analyse the impact of marketing campaigns and prepare measurement reports.
- Plan, prepare and manage the publication and distribution of publicity materials
- Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
- Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
- Write, edit and proofread marketing material for use in different channels and Ensure marketing initiatives are clearly communicated and executed
- Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.).
- Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies
- Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
- Develop and manage all internal communication systems.
- Create, maintain and strengthen the organization’s overall brand through all media avenues.
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
Key performance measures:
- New products/services into the market (#/%)
- Income share gain (%)
- Regular market analysis and evaluation (#)
- Product/service feasibility score
- Time for feasibility evaluation (days)
- Implementation cost
- Implementation time
- Turnaround time (TAT)
Important relationships:
- Job is both internally and externally focussed, requiring that the individual be highly adaptable in terms of personal style and the development of business knowledge related to banking.
- The job requires relationships be built across the bank at senior level.
- The jobholder will develop and nurture an external network of relationships.
- The job requires external relationships be maintained with market research companies, marketing companies, press and associated PR communication channels
- The incumbent will have supervisory responsibility with respect to market development for the on all matters of a strategic nature, marketing management and performance reporting. He/she will request input and/or participation from the Market Support to deliver bank reports and evaluations. The initial requirements will be directed through the CEO but, once established.
- Appropriate regional and cross country forums will require participation to ensure teambuilding and sharing of best practice across the organisation.
Position Holder | Line Manager | Matrix Manager | |
Name: | |||
Signature: | |||
Date: |
Job details
Today
Posted date
Jan, 31
Expire date
Marketing
Category
Mogadishu
Location
Full-Time
Job type
10+ years
Experience Level
IBS Bank is Somalia’s premier global commercial and Investment bank with its headquarters in Mogadishu, the capital city of Somalia. IBS was incorporated in July 2013 and licensed by the Central Bank of Somalia (CBS).
Contact Us
Our Location
Trepiano Building, Maka-almukaram Street P.O.Box : 777, Waberi, Mogadishu Somalia
Email Address
info@ibsbank.so
support@ibsbank.so
Phone Number
Emergency Cases
+252 61 3744444
- Sat-Thu 8Am- 5PM; Friday Closed
